Chris Rourke – Applying Top Tasks to design a better user experience [EN]
Speaker: Chris Rourke
Understanding your users’ task priorities is essential to deliver a positive user experience with your website and other digital channels. However, the site content, design and user experience are often determined by internal assumptions and desires of the business rather than empirical evidence from the users. Top task management is a proven, evidence-based method that provides actionable information about what tasks your customers want to perform so that you can provide content and solutions based around their needs. The results are more relevant content that addresses the real needs of your users, improved findability and an improved overall experience. We’ll provide an overview of the process and examples of top tasks being applied.