Stan Bühne – Digital Design Professional: craft with digital material [EN]
Speaker: Stan Bühne
Until now, analytical skills have been the key for understanding companies and their business processes in order to optimize them with support from IT. Today, however, technology is increasingly driving completely new, innovative services and entirely new business models, which are subsumed under the buzzword: digital transformation. To support this kind of digitalization, you need additional design and technical skills as well as the ability to understand digital business models and to guide teams to design the best digital solution. To meet this need, IREB has launched a new certification – the Digital Design Professional – in close collaboration with recognized experts in traditional product design, digitization experts from industry, and universities.
In addition to design and technology (digital material), the qualification as a digital design professional also includes relevant cross-cutting competencies that foster the understanding of economic and social aspects in order to design the digital solution as a whole and to be able to control the entire building process of the digital solution from a design perspective.